The Christmas shopping season begins at midnight
Thursday and for the next month, Americans will spend more on their
holiday shopping than ever before. On average, shoppers said they
plan to spend $826 on Christmas gifts .
Sam Davidson is not a Grinch and in fact, nothing could be farther
from the truth. He believes some of the money should go somewhere
else. His message is contrary to most everything that's on our minds
this time of year. He's asking that we shop less at Christmas and
put the difference somewhere that counts. He said, “The National
Retail Federation projects spending this Christmas at about $450
billion. That's almost half a billion dollars. So if we had just 1%
of that, if the average consumer just spent 1% of what they planned
to spend on the holidays and gave that to someone in need, or a
charity or non-profit, or towards someone they know who needs
something, you're talking about $4 billion.”
Davidson's internet campaign called "Christmas is not your
Birthday", hopes to influence enough shoppers to donate 1% to10% of
their Christmas budget to charity. If enough people make that small
sacrifice, he said it can make a gigantic difference.
“If we did 10%,we're talking major advances in cancer research,
ending hunger; you're talking about making a major dent in the war
on poverty. You're talking about major things that can be done with
just a little amount of money,” he said.
Davidson isn't against shopping, and he's not against Christmas.
He's just seen how people get so carried away with shopping and
spending, to realize much of what we get and give wouldn't be missed
if the money went to help others who really need it. “It’s a lot of
people doing little things, for the larger benefit of society,” he
Davidson said he knows what he's up against. For the nextthree
weeks, Americans will be hit in the face with billions of dollars in
advertising, Blockbuster savings and best deals of the season.
Davidson said he knows his campaign may not make a huge difference
this year, but in time, he hopes the “Christmas is not your
Birthday” Campaign eventually will.
For more information on the campaign, visit www.faithandethics.com